Episode 14 Transcript

You're listening to the Business in Morocco Podcast the
podcast that discusses all things
business and all things Morocco. My name
is Ryan Maimone, I'm here with my co-host
Ryan Kirk and our goal is to share our
knowledge and experiences you in order
to help you gain wisdom skills and
habits that can help you succeed in
business and in life you can learn more
about us by going to our website moroccopodcast.com
alright let's get started with today's episode it's going to be a lovely day
welcome to episode 14 of the Business in
Morocco Podcast today we'll be talking
about feeding your brain in the sense
that you literally are what you eat the
cells of your body your tissues your
muscles your bones are comprised of all
those things that you eat throughout
your life in the same way your mindset
and your thought process is shaped by
the content that you consume on a daily
basis but before we get to that let's
get an update for the week, Ryan what's
going on? hey good to see you bro yeah
it's been it's been a good week it's
still Ramadan going strong I've got a
video actually coming out tonight about
tips for Ramadan now personally I'm not
fasting so it's not related to fasting
or to the health it's more related to
the the changes in our schedule and how
we adjust our habits how we can make
sure to still continue pursuing our
goals even when it's Ramadan and the
reason is because if you're a Muslim or
you live in a Muslim country you will
spend 8% of your life in Ramadan so it's
definitely something you've got to take
seriously what about you? how things
going? what's new on your end? we're
still in California but we've moved down
south to the Los Angeles area and it's
been a good week we've met with friends
and family I've continued to do some
work and we took the kids to Disneyland
yesterday which was a great experience I
know that's amazing yeah I had been
there more than 30 years ago
as a child but in many ways it's the
same place in fact some of the rides
have not changed at all the characters
of course have not changed they've added
things over the years there have been
new Disney movies and now Disney owns Star Wars
so there have been some changes but
in many ways it's the same place very
clean very professional an obsessive
focus on the customer experience you can
tell that a lot of thought and energy
has gone in to the planning of a place
like this in terms of getting people
parked getting people moved around
getting people through the rides feeding
them entertaining them it is quite an
impressive place if for no other reason
to see a very good business operate and
how they train their staff and interact
with people very rarely will you see a
piece of trash on the ground they have
people going around the park all day
long making sure that it's clean after
it closes at night they spend all night
cleaning the park for the next day so
they are very concerned about their
brand and they make every effort to give
a great customer experience every single
day and you know that's part of the
reason that we're there I think it's a
very American thing to want to take your
kids to Disneyland if for no other
reason that you went there as a kid
they've maintained the quality they've
maintained the tradition and the brand
it was a great experience that's awesome
man that's so cool
have you read any books about Disney
either like a biography of Walt Disney
himself or a business book related to
the Disney brand or maybe the current
CEO of Disney I know was it Michael
Eisner was the CEO for a long time I
don't know if he still is but have you
read any books about about Disney? so I
haven't read any books about Disney but
I have watched YouTube videos and listened
to podcasts which discuss his life he is
a perfect example about what we were
talking about last week which is there are
opportunities anywhere in the world and
there are challenges everywhere in the
world Walt Disney failed over and over
and over again for many years having to
borrow money from friends and relatives
and he was often on the brink of
bankruptcy and having to go get a normal
job but he persisted he endured he kept
trying and revising what he was trying
to do and ultimately his vision of a
media empire and a theme-park empire it
came into existence because he just
never gave up he confronted many many
obstacles and challenges along the way
but he overcame them
let's get into the
topic of the day which is brain food
that which you allow into your brain
will shape your mindset and the way
that you see the world and one of the
best examples of this is how you see
yourself do you see yourself as a
capable person as a skilled person as a
technical person as a person who is able
to overcome obstacles and challenges a
person who has the capacity to succeed
and to get things done if you view
yourself this way you will have a much
greater chance of succeeding in life no
matter where you live if you view
yourself as a victim a victim of your
culture a victim of your family a victim
of high unemployment or government
policies then you will have a much
harder time overcoming obstacles because
your own mindset is going to be one that
says the odds are against me
the cards are stacked against me it's
not possible to succeed and if you feed
this narrative in your own mind that the
difficulties are too great my schools
were not good enough the opportunities
are not good enough the salaries jobs
that are available are not good enough
then that mindset is going to shape the
way you behave and the way you react
with other people and it's going to
limit your possibilities for success, so
the question is what story are you
telling yourself every day? and what
content are you feeding yourself to
either support that story and that
narrative or to push against it? and my
recommendation is to be feeding yourself
content that is inspiring that is
encouraging that is educational that
helps you develop new skills and
capacities so that you will have the
confidence to succeed yeah completely
agree Ry, one of the things we we teach
in the 7 Habits of Highly Effective
People course is that we all know that
your results flow from your behavior you
get what you deserve and that your
results flow from your actions but your
actions flow from your thoughts they
flow from your mindset they flow from
your paradigms and so the author Stephen
Covey said if you want to make small
changes in your life then focus on your
behaviors but if you want to make
quantum breakthroughs if you want to
make significant leaps and big changes
then you need to focus on your paradigms
and it's very very true I often share
with my students the quote from Henry
Ford "the man who thinks he can and the
man who thinks he can't are both right"
and we kind of dissect that quote and
break it down
and we recognize that it's your thoughts
that lead to your actions and so the
person who doesn't think they can who
doubts their abilities they don't put in
as much effort or every time they
experience failure they're quick to to
quit and it becomes a self-fulfilling
prophecy they thought they wouldn't
succeed then as soon as they were
challenged or didn't overcome something
they said yeah see I knew it this is
a waste of my time I can't do it and
so they quit where as the one who thinks
they can when they experience failure
they see it as just a step a stepping
stone toward success like Walt Disney as
we discussed and so one of the things
that I do to help build my motivation
and my level of confidence is I listen
to podcasts whether it's an interview or
the podcast is from the founder of a
business where they talk about the
history of their business and the
history of their experience and they say
I overcame these challenges I had
difficulties but in the end I persisted
I endured I worked hard I worked smart
and I overcame these challenges to the
degree that you understand that all
successful people in this world have
struggled and they have had problems and
difficulties and they have overcome them
to the degree that you understand this
when you yourself are confronted with
difficulties and challenges you will
realize that you're not alone that
everyone experiences these problems and
that if you just keep working hard and
keep trying you can succeed as well and
I would argue that that is one of the
main differences between the United
States and the rest of the world people
in the United States simply believe that
it is possible to succeed they see it
all around them there are many examples
and just the culture of the United
States is one of trying things
and succeeding and I will give you an
anecdote that proves this thesis if you
look at many of the successful founders
in Silicon Valley of successful
technology companies there is a
disproportionate number of founders who
have a syndrome which is known as
Asperger's and Asperger's is a condition
where you don't always recognize social
cues and you don't always understand
what is appropriate and what is not
appropriate given a certain situation
and the reason that many successful
founders have this condition is because
when they look at the world and they
look at a problem they simply don't know
what to be afraid of or what is
inappropriate given a certain situation
so they don't have the fear of trying
new things and doing new things and as a
result they start businesses and they
don't know or don't care what other
people think about their solution they
just go forward and they work hard and
they keep pressing on past obstacles and
they come, they come out with these
amazing solutions to these problems that
just shows you how powerful mindset is
in terms of long-term success yeah
totally now one picture that helps me
understand it is the tree and the fruits
the results what you see above the
surface are really determined by the
roots and what's going on underground
and so if you have some poison or if the
soil is too dry or there's not enough
nutrients if what's going on under the
surface isn't positive for the tree
eventually you will see that in the
fruits you'll see that above the surface
and so when I think about brain food I
think about the the content that I'm
consuming that I'm taking in is shaping
my mindset and my thoughts
which is all below the surface it's not
seen but over time it will begin to
reveal itself and the fruits the results
that I see in my life will be shaped by
that so if I listen to one podcast or I
read one book or I you know watch one
inspirational or educational video it's
not going to change my life overnight
but if I continue to do that the
compound effect of that in the long
run is going to be positive radical
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now back to the show
and let's get real
specific when you're deciding should I
consume this content whether it's a book
a television show a movie a podcast
video on YouTube or a social media feed
on Instagram or Twitter or Facebook the
question you should be asking yourself
is is this content relaxing
entertainment? or am i learning something
that's going to help me? it's important
to ask that question because there is a
time and a place for relaxing
entertainment but
if that is all you're doing all day long
then you're not improving
you're not as we use in a football
you're not moving the ball forward you
are not progressing you're not
increasing your abilities and your
capacities and so take some time during
the day to stay connected with friends
on social media to do some relaxing
activities but make the majority of your
content consumption things that are
going to help you learn and get better I
would start by completely eliminating
television, fast! all of our listeners
most of our listeners in Morocco it's
Ramadan and you're probably fasting when
Ramadan is over
try fasting from television because one
thing that I promise you and I can tell
this from my own life
if I look back on my own life and I say
10 years ago do I wish I had watched
more television 10 years ago? absolutely
not! and anyone who looks back on their life
they will never have a regret of
watching too little television but you
may regret not learning a language not
practicing an instrument not developing
a new skill not reading a new book not
spending time with friends and family
you will regret those things but you
will not regret watching too little
television yeah that's good when we talk
about feeding our brain the key pathways
that stand out to me are my eyes and my
ears and so just thinking through the
day what are the things that I see what
are the things that I listen to the
content that I consume and is that
something that's benefiting me that's
bringing me closer to the dreams I have
and the aspirations I have in my life or
is it something that's bringing me
further away even some things you might
think are just neutral the fact that
they're using up my time to me makes it
negative because if I'm just doing some
neutral activity in reality it's it's a
waste because I'm losing the
opportunity to do something positive and
for this reason I focus my content
consumption on people who are doing or
have done the things that I want to do
so I listen to podcasts from technology
founders I watch YouTube from successful
business owners I read books about doing
business effectively I practice language
I listen to podcasts in French I watch
videos in French developing my capacity
to speak French and understand French I
do this at all points during the day we
all have the mundane tasks of the day
whether it's getting ready for work in
the morning commuting doing chores
around the house these are all
opportunities to be educating yourself
through your ears as opposed to just
wasting that time doing nothing
there are Bluetooth devices out there
you can get them in all sorts of markets
and places in Morocco or on jumia.ma these things are available they
connect wirelessly to your phone you can
listen to your podcasts or YouTube
videos while you're doing other things
and this is one of the habits that I've
developed I don't allow myself to do a
mindless mundane task without learning
something in the process yeah I'm the
same way it's been five years now since
I discovered audiobooks and which led to
podcasts when I think back the last five
years since I completed my formal
education I haven't been going to
university full-time since then I've
taken some language classes on the side
but I'm not a full-time student however
I have continued my education I'm always
learning new things through what I'm
listening to and when I'm walking places
when I'm on the tramway when I'm in my
car even when I'm riding my bike I can
have my headphones in and I'm listening
to business leaders inspirational
stories people that I'm I'm continually
learning when we talk about consumption
of content a major factor in the daily life of not
only Moroccans but people around the
world is the use of social media
Instagram snapchat Facebook another
question you need to ask yourself when
you're on these platforms is are you
staying connected to friends and family
or are you just burning time? because
it's easy and we've mentioned this in
past podcasts but the designers of these
platforms like Instagram and Facebook
they design the app to grab your
attention and keep your attention for as
long as possible and then they don't
care whether you're actually entertained
or at whether you're actually being
educated they just want you on the app
so that you're exposed to their
advertisements that is their entire
business model and they use
psychological tricks and techniques to
grab your attention and keep your
attention and knowing this you need to
put up safeguards so that you're not
wasting large portions of the day doing
meaningless things and consuming
meaningless things like funny little
videos and little pictures of animals or
whatever it is that's in your feed that
may be entertaining or may give you some
momentary pleasure but really is
producing no positive results in the
long term what are some of the
safeguards you're thinking of? right well
one is by doing an audit of who's in
your feed who are you following
and what kind of content are they
producing and again there is a time and
a place for relaxation and entertainment
but it needs to be in moderation if all
of the people that you're following are
entertainers and producing non
educational content then you have a
problem you need to decide what you're
passionate about and you need to follow
the people who produce the content in
that area are. you an artist follow
artists are you an entrepreneur follow
entrepreneurs do you want to be a
computer programmer or an engineer or a
logistician what do you want to do with
your life? I promise you if you look on
YouTube or podcasts or Instagram or
Facebook you can follow people who are
producing positive educational content
that will not only be entertaining but
will help you achieve your goals yeah
that's good
another simple safeguard that I've tried
to use in my life is just the way that I
lay out my phone and I designed my phone
you use the phrase time and a place which
is a cultural expression we have but
there's a ton of truth in that because
the people who find the most value out
of social media without falling into the
trap of wasting a lot of time or getting
taken down these rabbit holes are people
who only use their social media in a
specific time and place in their
schedule and often that means they've
deleted the social media apps from their
phone and they log on with a PC and do
it there because there's less tendency
to do that as just an escape as a habit
you build up when you're bored so the
way I've tried to design my phone is
when I open it the first page are all
the applications that are useful to my
life so my audible books my Kindle
reading I have the Bible on there so I
can read the Bible I have my language
learning apps these are the apps that
are the most useful to my personal
development and my growth you have to
swipe over to get to social media and
Facebook I've got buried as deep as I
can so that I have to make multiple
steps to check it because I find it to
be the least valuable social media
application I'm gaining the least from
being a part of Facebook
I'd like to relate this also back to a
previous topic we've had in a podcast on
deep work setting down your device's
setting down your screens sometimes the
best way to spend time
is with a book and the reason is that
books often take months if not years of
research and thought and development to
produce complex ideas that are well
supported and documented whereas this
day and age a lot of the content even
the good educational content that is put
out on Instagram or YouTube or our
Facebook it is much shallower meaning
it's not as in-depth there isn't as much
written it's not as well supported maybe
not as much thought went into the
content and so a significant portion of
your consumption your brain food should
be in the form of books because
especially today the quality of the
content in books tends to be of a higher
level yeah yeah it makes sense I could
throw together a blog post in 45 minutes
and slap it up on a website same thing
with the YouTube video it's gonna take a
little longer maybe to edit it etc but
the difference between that and
publishing a book is huge and so the
harder something is the bigger the
barrier is to produce it the more
thoughts gonna go into it the more value
we're gonna gain from it you know one
one story that helps me understand this
idea of brain food a number of years ago
my family and I moved to Quebec in
Canada and my daughter was gonna go into
kindergarten with almost no French and I
knew that her kindergarten teacher
didn't speak any English and so she was
gonna show up as the new girl in school
and not really have any idea what was
going on she would just hear a bunch of
words around her and not really be able
to understand it and what I told her in
her little you know five-year-old mind
was okay you have this empty treasure
box and all day long you're gonna be
hearing things hearing things most of it
is gonna go right by you but all you
need to do is try to get one word one
thing you understand
and that's like a treasure and you put
that in the box and that's the
successful day and the next day you you
get another little bit of treasure and
you put it in that box and weeks and
weeks are gonna pass and you're not
gonna know what's going on yet you're
still not gonna fully understand and
you're not going to be able to say
anything but if you continually add
treasures eventually that box is gonna
fill and there won't be any more space
and it's gonna start to spill out in
your words you're going to hear these
words you're going to understand them
they're going to become familiar to you
and eventually it's gonna start spilling
out you're going to start speaking and
it's the same with all the content that
we're consuming we would be foolish to
think it's not affecting us or it's not
impacting us the ancient wisdom says you
reap what you sow and that means if
we're taking in these ideas if we're
exposing ourselves to relationships
people around us
content we're consuming things we're
listening to eventually the fruit is
going to show itself in our lives
you've been listening to the Business in
Morocco Podcast my name is Ryan Kirk
here with my co-host Ryan Maimone, if you
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