Episode 2 Transcript

You're listening to the business in Morocco podcast the podcast that discusses all things business in all things, Morocco, My name is Ryan Maimone, I'm here with my co-host Ryan Kirk and our goal is to share our knowledge and experiences in order to help you gain wisdom skills and habits that can help you succeed in business and in life, you can learn more about us by going to our website moroccopodcast.com
Alright let's get started with today's episode. It's gonna be a lovely day
Okay, welcome to episode 2 of the business in morocco podcast Ryan what's going on
How was your week a good week good week. I actually have an update from the last episode
We talked about a young man that I have been communicating with
Regarding doing some freelance work to help me in my business and help acquire new customers
for some of my clients and The mystery has been revealed
he thought that He could just do what I asked without replying so he was actually
Formulating a plan and executing on his plan to become an auto entrepreneur. Ok
He just didn't think he needed to tell me that that's what he was doing. Ok. So in fairness to him, I Sent him an email outlining my
Expectations for communication it's always nice to find people that
already have the habits and skills that you appreciate, but it's not fair to
Hold them to an account for something you haven't talked to them about. So I
Clearly outlined what I expect in terms of communication. I told him that's great
I'm very happy that you're working on it all the next time all you have to do is
Send me an email saying I'm working on my plan and I'll get back to you as soon as it's finished
So I was happy to hear that, the auto entrepreneur process takes anywhere from two to six weeks depending on which institution you submit your application you can submit them to banks, bank branches that do the processing of the application the best results that I've heard of is just to go to the post office and you set up your your bank account at that post office as well and You get your card in about two weeks and you're ready to do business
You don't even have to go to a government office like banks and post offices work
They have the, they have the files that you need the documents
you need to fill out and you mail it right there to the government from the bank or from the post office and They send that card back to that branch and you pick it up and you're ready to go and does it cost anything?
There may be a nominal administration fee, but I know it's not
Extremely expensive and are there any kind of qualifying factors?
I mean can you be denied auto entrepreneur status? There are restrictions in terms of the type of business that you're going to do
The amount of revenue that you can have per year. You cannot hire employees
Right. So you need to be an individual you need to be engaged in approved industries?
Yeah, you need to have less revenue than the restrictions. I think that I think it's - or sales
For consulting I think it's about two hundred thousand Dirhams per year, for sales, it's about five hundred thousand. Ah
So if you're selling goods they allow you to have a higher level of revenue knowing that you need to buy those goods
In order to sell them I see but if you're doing a service
Theoretically most of that is profit
Yeah, two hundred thousand is restriction for a lot of young people, especially people who are employed those caps
Don't really matter. It would be great success to meet those caps. And yeah, you could think about starting a formal
SARL "S" "A" "R" "L" once you reach those yeah those caps
Yeah, exactly
If you if you're starting to be be held back by two hundred thousand Dirhams a year
Then it's a good indicator that you've got what it takes to start a full business exactly
What about you what's going on this week? I've got a few opportunities to do some training within companies
It's interesting what you're saying about just the importance of clarifying
communications
expectations and not just within the area of communications but others as well because one of the training days I'll be
Involved with sounds like it's it's a new leader. That's come into a department
His leadership style is different than his predecessor
And so the team needs to adjust and is finding that challenging and so the company wants there to be
Kind of a moderated day of bringing these things out on the table and discussing them helping clarify
What what do I expect from you? What do you expect from me? How can we work well together going forward?
So I'm putting together a proposal for that. Yeah, that should be good. That's exciting
all right, let's get to the topic of the day which is deep work this idea of
Being focused not being distracted being able to accomplish big tasks, Ryan
You've been reading this book by Cal Newport. What's the main idea? And what are you learning?
Alright, so Cal Newport is a is an American professor a deep thinker
He's written
this book that has the subtext rules for focused success in a distracted world and
His basic premise is recognizing that in the information age
We have so many things coming at us with our technological tools
We've got so many notifications and these can be distractions and we can busy ourselves all day long receiving
information sending out information
Jumping from task to task, you know quote-unquote
multitasking that it can become very difficult to focus and to concentrate and do things that are
Cognitively demanding things that push us to our capacity
Intellectually things that are really challenging things that require deep thought and that's gonna vary from industry to industry
What that looks like?
But you can think about for a student to to really study to really just absorb
themselves in the material or for someone who needs to examine
Financial data and they need to look at all the numbers and then do analysis and understand it or someone that needs to communicate
Something whether that's writing a speech or putting together an article
putting together a presentation something that is
challenging it requires their focus
It requires their full concentration that is becoming
Increasingly valuable because we've gotten good at just producing content. We've gotten good at just
talking sharing
Putting out shallow
information and people consume it and people have to
Process that and it can be you can spend your whole day doing that and never really produce
Anything that's deep never really produce anything that offers value
And so Cal's premise is that if you can discipline yourself to do deep work
The marketplace will reward you for it because it's becoming increasingly valuable and it's becoming increasingly rare
Cal Newport talks about deep work
this is a bit different than what some people would call being in the zone or being in a flow State and we've got a
piece of audio here from Cal
Let's listen to it now where it talks about the difference between a flow State and deep work
To get better at something which requires deliberate practice
So to to learn something that's hard and new that also requires unbroken concentration that also requires deep work
But that state is not pleasant. And actually it's different than a flow State. Okay. That's a very interesting idea from Cal Newport, Ryan
Expand on this a little bit the difference between a flow State and deep work at the way
I see this connecting is that deep work can be a pathway
to the flow State the way I see flow State is that you're operating at the the limits of your capacity and
You're in the zone. It's easy. It's coming easy to you because you've put in the time and you've put in the repetition
But in order to get to that point where you have skills where you've mastered something where you are a craftsman
You've got to go through the learning process and the learning process isn't easy. Otherwise, everybody would do it
Everybody would be a master. Everybody would be a craftsman, but that's not the case
Because most of us going through the learning process. We don't want to put in the time
We don't want to put in the reps. We don't want to put in the effort. We don't want to do deep work It's much easier to stay shallow. That's the frustration with with our modern economy. Is that with technology?
There's always an easy out. And so as soon as I get to something that's difficult that I I'm struggling with There's a concept I don't understand or there's something I need to
To figure out or I need to process. I need to really focus
There's a temptation in me to escape to switch tasks to go to something that I know I can do
that's simple that will make me feel good and
So my phone is always at the ready and I can always jump over and do something on the to-do list. That's ticks a box but isn't really
valuable in the long run
Until you you mentioned this topic of deep work and showed me this book
I honestly hadn't thought a lot about it and it's a big problem for me. I've considered myself to be a multitasker Able to do many things at one time
but what I found is that When I'm trying to learn something new or do something new for my clients, my clients want a new form of?
Advertisement on Facebook or Google or Instagram?
and I need to learn a new piece of software or Google puts out an update to Adwords or
The way that you track statistics on websites
And I need to learn these new apps and software. It is very difficult. It is
Draining it is tiring it is Frustrating you're having to learn a whole new language. If you go into Google Analytics, or you go into Google AdWords
They're going to be using terms and phrases and tabs and explanations. That's like a whole new language Yeah, and it is very difficult to learn that kind of stuff and you can't do it if you're checking your email every five minutes or if you're switching tabs and
checking the sports scores or Checking whatsapp and allowing yourself to be distracted
Cal Newport actually has another great quote about the impact of
Distractions and let's listen to him now, "this notion of attention residue something
I really emphasize in the book, which is every time you switch your attention
It leaves a residue in your brain that takes a while to diminish and until it diminishes. You're operating at reduced capacity
so once you switch your focus
It's going to take a while of lack of the stretching before your brain completely clears out the old residue"
attention residue, if you are in deep work or you are in a
Mode of concentration and you are distracted you are interrupted
It can take more than 20 minutes
To get back to that state of concentration Ryan expand on this topic a little bit. Yeah
I can't remember if this is an example that Cal uses in the book or if this is just a way that I
thought of to help me understand it but the illustration that helps me is scuba diving when somebody wants to
Descend to 40 meters 50 meters they go down slowly
They go down slowly and then they also have to be cautious that they don't go up quickly
So I can almost imagine that it takes you time to get into
the deepest levels of your concentration or to move to
complete focus the limits of your intellectual ability and
then when your phone buzzes or when you answer an email or you you it's like rushing up to the surface and then when you want to just
Reply to that message or check the notification and then think you're gonna just jump right back into what you were doing
you need to read descend and that's the idea for me with the tension residue is that I can't just
Come out of something that I was focusing on
Quickly reply to something shallow and then get right back into it
I'm gonna have to re-descend and so there's a huge inefficiency there and a huge loss of value
I'm wasting so much time by switching tasks better that I can carve out blocks
Where I say? Okay, I'm going under I'm going down to the depths right now
I'm going to be focused on this when I feel that urge to
Escape because it's boring or because it's challenging me because I'm struggling
I'm not gonna rush up to the surface
I'm gonna just push through that and that's what Cal argues is that deep work is a skill
It's something you can learn and develop you can just like I could
Train my muscles through through reps and repetition
I can train my brain to be able to endure and resist those temptations
So there's the the personal discipline to do it, but also priming my environment so I can put my phone on airplane mode
It is right now. I can put my phone in another place. I can schedule my appointments
I can go work somewhere where none of my colleagues are gonna find me
I can make these choices too to create the environment where I'm gonna be able to to go deep
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Now back to the show
So when we talk about deep work
We heard Cal, he said that it's not a state of flow. It's not a state of ease
It is a state of real work deep work. That will be uncomfortable. It will be difficult
It will be unpleasant but it will be productive from what I've read
most creative people will agree that there is a limit on
The amount of time per day that your brain can be in this state before being completely exhausted
It's like working out your muscles going to the gym
You can only do bicep curls for so long before your biceps completely fail
Exactly and your brain is the same when you're in this state and you allow constant distress since you're actually even further
Reducing your capacity to have productive work
Let's talk a little bit about why deep work is so important and you talk about the jobs of tomorrow
Software today the purpose of software is to replace humans
so when you think about
What jobs are available today that humans are doing but that software can do they're probably the type of jobs that don't involve
creative work
what are your thoughts on this idea the
increasing importance of deep work and jobs that are going to be available for humans to do in the future that
Software will not be able to replace that's one of Cal's
Main points is that this skill is becoming increasingly
Valuable it's becoming increasingly important anything that's simple anything that's repetitive
Anything that doesn't require great amounts of concentration
anyone can do a short amount of training or you design a software program to take it over the
opportunities for humans is to do things that are
Cognitively demanding. It's it's creating things from scratch. It's doing something that no one else can do
It's creating something that doesn't already exist
Things that can be systematized will be done by machines
the other thing that makes deep work so valuable is
the speed of change if you think you can graduate from university in your 20s with a skill or with some knowledge and then just
Use that skill and use that knowledge for 40 years. Those days are long gone
You can go just a few years out of university before a lot of what you learned other than the basic foundational principles
But a lot of the specific applications of those principles will be changed
I mean think about a topic like like marketing if you did a marketing
Master's in the early 2000s. Other than those foundational principles about human psychology
the methods of marketing have completely changed
I was teaching a business English class and it had a chapter on marketing and the textbook was I think 11 years old and
the stuff that these major companies were talking about with marketing was
Completely irrelevant because of how much had changed in that time
Regarding social media and different channels of marketing to the customer. We need to be able to learn
Quickly, that's a crucial skill in the modern economy and you can't learn things easily learning is tough learning requires
You to rid yourself of distractions and engage your brain and focus it takes effort. It takes deep work
We talked a little about this last week when we talked about getting hired formal education is not sufficient
It's not sufficient to give you the skills
You need to get a job not sufficient to give you the skills
You need to do jobs partly because a lot of people in academia
They may not have tons of experience in the real world their
Curriculum may be outdated. I remember when I did my MBA in 2015 the curriculum for our marketing course
Was five or ten years old
We didn't talk about any of the new platforms that were available any of the new ways to do customer acquisition
Which is the point of marketing to reach new customers and communicate with your customers. We didn't talk about snapchat
We didn't talk about Instagram. We didn't talk about content marketing we didn't talk about
Podcasting we did not talk about YouTube
I think becoming a lifelong learner is
Absolutely essential and deep work is closely associated with being a lifelong learner
spending a portion of every day to learn and
Develop the habit of doing deep work when you think about learning a new skill
You know think about a sport I'm watching my kids try to learn new sports
We recently got a baseball bat, you know, and these kids have never really had a chance to try to play baseball
And so I'm going through it
they have a stick in their hand and I'm throwing them a ball and they need to time it and
swing at the exact moment to make contact with the ball and
Knock it forward. This is something that takes a lot of practice, you know, and my daughter said oh
I'm not very good at this and I said, of course
You're not good at this you've just started now
There is a little bit of natural talent, you know
God gives some people more athletic ability than others some concepts come quicker
Some people are better writers. Some people are better with numbers. So some things come faster for them, but for any of us,
we really need to be spending time at the outer edges of our capacities to
Grow what we're comfortable with and what we're capable of and that is really really difficult
So deep work plays into this idea of developing skills
developing habits
Being capable of doing something becoming an expert in something. Mm-hmm
I believe it's Malcolm Gladwell who has this idea of the 10,000 hours
Let's let's listen to a clip here of Malcolm Gladwell talking about this rule of the outliers in the 10,000 hours
as a principle I talked about in the book called the 10,000 hour rule, which says that in a wide variety of
0:21:18.630,0:21:21.890
disciplines from being a good doctor to be a
0:21:22.799,0:21:25.549
Great golf golfer or what? It doesn't matter really what it is
0:21:25.799,0:21:30.859
It looks like we need to spend 10,000 hours practicing before we get good, right?
0:21:30.860,0:21:37.069
so there's never been a great classical music piece of classical music I chose by someone who hadn't spent 10,000 hours or write about
0:21:37.320,0:21:44.660
Mozart in everybody talks about Mozart composing is the little kid didn't really compose anything anybody cared about it until he was what
0:21:44.970,0:21:52.370
23 at which point he'd been composing for over ten years. Alright, so that was Malcolm Gladwell talking about his rule for 10,000 hours
Ryan talk a little bit more about this idea of deep work
Focused effort and 10,000 hours to become an expert. So there's a great quote from Richard
Branson basically says something like when someone gives you an opportunity say yes and then figure out how to do it
Which is great, it pushes you to stretch yourself pushes you to go outside your comfort zone grow your capacity
eventually as we say the rubber meets the road and you've said you can deliver something and then you need to figure out how can
I deliver this do you need to sit down and put in the reps?
You need to put in the time to learn or to develop this skill or to create some ideas
You need to make some value and so great great writers. Great
mathematicians great inventor
philosophers they've structured their day such that they had three to four hours of
undistracted
Undisturbed focused time in their deep work and then the rest of their day was more simple tasks meetings with people
you know, maybe reading some books being replenished going for walks these kinds of things that
Just like we said with working out physically
You need to let your muscles rest so that the next day you can you can work them again
so if you want to offer value you need to
Become an expert in something
You need to choose a niche
Focus and then put in the time to develop the skills to gain the knowledge
So that you have something to offer so that you have something the market wants and needs
What are some practical ways that you found to?
Carve out the time and the space to go deep and learn something new that you didn't know how to do before
So what I've learned about myself, is that as the day progresses?
My ability to concentrate and engage in learning or creative work
It decreases as the day goes on
so one of the things that I do if I know I need to learn something new or do something creative and productive is
I intentionally do it at the beginning
I know I don't waste my creative thinking capacity on responding to emails, on checking Whatsapp , on
Checking the news. I know that I need to start my day on a given topic
I need to use all of my energy to do that. I put on my big headphones
I'm listening to a variety of things whether it's your typical elevator music jazz, cool
Jazz, smooth jazz. Yeah, I put on my headphones which cancels out all of the distracting noises that are going around
What about your phone tell us about so I've actually turned off all notifications on my phone. When I'm trying to do deep work I
Will put my phone on silent
I will not allow it to distract me for any reason and I will focus on that topic for one or two hours
The way that I try to become an expert and learn things is I google it. I'm not a big fan of reading long blogs
so I prefer to learn things on YouTube or
Podcasts, but I found that YouTube is a great resource for learning almost anything
Yeah, and if you type in your question, you can often find somebody who does a fairly good job of
Explaining what it is. You need to know. Yeah things that don't take a lot of brainpower
Yeah, I'll save those for the end of the day. Yeah, those are some of my best practices
Yeah, that's wise and that's that's what science has been proving of late
Is that our willpower our ability to concentrate it starts off strong and it goes down throughout the day
that making decisions and concentrating if we have a finite amount of it and
Taking a rest having a good night's sleep. That's a way to reset recharge
so if you think you're gonna do your best work at the end of a
challenging focused day
Science just doesn't doesn't back that up. You got to start first thing
That's all we've got for today
If you're interested in finding out more about me rhyme mo and my company you can go to
elevationpartenaires.com
I've got a blog that I update from time to time and you can see a list of our
Business consulting services our methods and the type of clients we serve. You've been listening to the business and Morocco podcast
My name is Ryan Kirk here with my co-host Ryan Maimone
If you enjoyed this episode be sure to subscribe and leave us a 5-star review on iTunes, Google Play,
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And we hope you'll have a lovely day doing business in Morocco. We'll see you next time

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