Episode 79 Transcript

All right we got a great episode coming up for you with uh our special guest Dana Adnani she has an amazing career path including brands
at Coca-Cola, Microsoft, Nokia, Uber Jumia and now she's got her own
consulting business here in morocco she has an amazing story to tell a lot
of wisdom and she also talks about her initiatives
supporting women in business so stay tuned
Okay welcome to episode 79 of the Business in Morocco Podcast we have a very special guest with us today we have uh Dana Adnani who is the former head of global communications and public affairs for Jumia
and she's had a very extensive career in
media and public relations and so she's going to be
sharing with us dana thank you so much for being here so could you tell us a little bit about your background introduce yourself to our audience
uh yes with pleasure um i
come from the middle east i'm originally Jordanian
and i've been living in morocco for the last 14 years i consider myself morocco now i have a
broken husband and my kids are moroccan so you could say dual nationality um and uh my my basic or my early education was in jordan and then i pursued my higher postgraduate degree in the us i've been working in the region for
around 25 years
mainly in the communication and public
affairs
so was your husband working in jordan is
that how you met or was it while you
were studying or
how did you decide to come to morocco
quite a long story i uh no we did not
meet in jordan
i used to travel for work uh majority of
my
my time you could say 75 of my time was
on a plane or
airport so i was working for coca-cola
at that time and i came to morocco on a
short business trip that i decided to
extend
we had mutual friends who worked with me
in coke and
we met and that was how it was but
uh you know we started our life together
in uh in bahrain and then dubai
and canada and then we decided to come
to morocco so
it was on our to-do list and when the
right opportunity uh presented itself
with nokia
it was a great uh um opportunity
not only from a social perspective i
wanted to to live here for a while i
wanted my husband to to enjoy
coming back and reconnecting with his
roots but also for the kids to have an
experience
we thought it would be a couple of years
we kept saying next year next year
and here we are you know 13 going on our
14
we absolutely love it here morocco is a
wonderful wonderful place
for family for work uh different
set of challenges geographically it's
the best location
you know it was close to europe to the
us to the middle east it was like
being in the middle with having all the
privileges of beautiful landscape
and great weather so we were very happy
with it now
for now oh that's great
so you work in in communications and
public relations
how did you get into that field
also pure coincidence this was not my
formal education or or
training um i
i think early in my uh education i
disappointed my my family everybody
should be an engineer or a doctor or a
dentist
when it comes to the worst choice you
know if you're not in medicine if you're
not a doctor you could be a dentist or
if you're not an engineer you could be
an
architect architect but um uh
i i did register i did uh get accepted
in the dental school
in in engineering architectural school
and i started but
um then i you know out of the blues i
decided to shift into linguistics
languages i wanted to learn english i
wanted to learn
french um it was not of a very popular
decision at that time
but i uh i actually i
i would i wouldn't call myself
rebellious i just wanted to do something
different each time i was looking for
something that it's outside of the norm
i wanted to
break the boundaries break the
stereotypes so
not only i went to a linguistic studies
but i i chose to go to as
um the first middle east military
university that is
you know open for both genders so
i was uh um in the third
uh class uh in the first university in
jordan it's called mota university
and that was especially um
uh founded to create a higher level
education within the army or the
military in jordan
so we were supposed to graduate with a
with a rank and go into the military et
cetera
so that was a different choice and
i studied linguistic but uh uh
uh also was not good enough i needed to
be a doctor
somehow so i need i thought okay let me
pursue my phd and then my my dad can
call me a doctor
and uh uh
i uh i did very well i was uh i
graduated with an honor degree i was
number one in my
whole department in the whole of art and
science college so i landed on a
scholarship for my master's and doctoral
degree
and i went to the u.s to study
literature and linguistics and
i started exploring the wonderful
world of business and opportunities
and real marketing and advertisement and
i was really really captured by all
what was happening around me so while i
was studying in the us i i
i took various jobs whether in teaching
assistant or
helping a small business create a bus
like a cafe and
the eastern cafe et cetera and when i
was done with my masters i decided
i'm gonna explore this world so landed
on a very
nice job believe it or not with oil and
gas company with a company called adnock
abu dhabi national company in the us
um and i was doing everything for them
recruitment
pr coms public affairs you name it
and this is how i got into this world
and uh
ever since i never wanted to go back i
mean i did
teach for one semester when i went back
to jordan before
deciding what i'm going to do with my
life but i that
just helped me realize that it was not
for me you know
at that time so um a lot of our
listeners
are moroccans 75 of our audience
are moroccans and they're studying
english they have
varying degrees of literacy
and competence in english can you talk
about the role that english has played
in your career what what doors were open
to you
because of your ability to speak
multiple languages
definitely i mean i'm a big advocate for
english and i mean let's face it it's
the language of of the world now
it's the language of the future language
of technology
uh i mean this is a an ever ending uh uh
uh discussion between me and my husband
even we had this big debate when
we decided you know on the school that
or the system that we're gonna put our
kids in
and i insisted on the english or the
american uh
regardless because i knew this is what
they will need for their future
but it did literally open doors for me
when i
um when i when i applied
for the university you know there was a
quota for
for arab uh let's say uh students or
international students
and i got accepted easily in the program
and i wanted when i went to the u.s
uh it helped me a lot get a job right
away you know not only because i wanted
to make
extra bucks it's just because i wanted
to get the experience and add this to my
portfolio to my cv
uh when i um uh uh
i i you know i met
people various people in a plane airport
i was sitting you know next to
to interesting uh uh
people in these places i was able to
start a conversation
get to know them i start learning how
important building a network is
so one one really really a
big tip i would give everybody is you
know your network you start building
your network from a very early age and
the people that you meet and the
relationship that you make at early age
or early career
should stay with you and and that alone
the language helped me a lot
i remember you know being a teenager
going with my dad in the car from school
back to home and i would see tourists
you know in the street
and as strange and awkward it sounds i
would beg my dad to stop and we offer
them
you know ride or we offer them a meal
and all what i wanted just to practice
my english
and my dad usually still tease me teases
me about it and it's like
weird what if somebody was a you know a
serious killer a serial killer and
and uh we just brought people to our
house and
we sat with them and we talked and so
back to your question i think it's not a
luxury anymore
we should offer our kids the opportunity
to learn
languages particularly english i'm going
to be biased because
i think as i said it's the technology
language it's what we need
and it will definitely give you a plus
when you're looking for a career uh
move or a right job or even a right
opportunity for
for any improvement yeah yeah definitely
so after after the oil company you know
we've seen from your resume
you you have some brand names on your
resume including
coca-cola you mentioned microsoft nokia
dao
uber can you talk a little bit about
your career progression and
your thought process as you move from
one company to the next and
you know what was your decision making
like when you said okay i'm in this
position
when when did you say okay now is the
right time to move to uh another company
in another position
a very interesting question and again
all these jobs
all these moves were pure coincidence or
just happened
you know as as my life uh uh
you know went through uh phases so
um at the first job with with coca-cola
i was really fortunate not only just
pure luck but it's something i would
like to
you know uh highlight here and maybe
others
you know listeners or audience will
benefit from this
is um being there at the right time with
the right
of skills and competencies in addition
of course to the character
you know what differentiate you from
now i was thinking about my father and
the whole family drama i went for my
master's when i decided to go for an mba
and stop pursuing my doctoral degree it
was not also
it was again was not a popular decision
i was like oh you know
you're not going to become a doctor what
a shame you're halfway
and they insisted uh like if you're not
gonna do that you have to come back
uh and and and my my family is very
open-minded i was
you know i'm still the luckiest girl
with the most understanding educated
parents
but being the only daughter in the
family and the
middle eastern culture they wanted me
close
so when i went back the only job i could
apply for was a teaching job and i
wanted to be
you know give it a try so i was teaching
in a private university in the morning
but that did not satisfy my my passion
and it did not speak
to me really so i started working with a
colleague of mine who is also
an engineer you know and and acting
as a bbc reporter on the side so as a
part-time job
and we approached coca-cola we knew or
we heard that coca-cola was entering the
middle east and if you remember
coca-cola was boycotted in the middle
east forever you know
due to the arab league third degree in
embargo so when they were entering or
re-entering uh the middle east around
mid-90s that's around the time i
went back to jordan we approached them
and we said hey you know we're
two guys interested in in marketing and
advertisement
and pr and we can help you and at that
time pr was really
a taboo you know people thought of pr as
just parties and pretty girls and
in you know short skirts and having uh
you know networking events
but we really propose to them doing uh
like a grassroots camp
grassroot campaign with with street
marketing
uh uh like uh uh a whole
proposal and i really liked it and they
gave us a chance through the the butler
the local butlers
and i ran single-handedly a campaign for
under the cap you know bottle cap
campaign
with a big buzz creating a huge hype for
for uh uh awards and and in
crowd engagement um the manager really
liked me
and uh after four months and uh
you know into the relationship that
offered me uh the chance to run their
communication department out of cyprus
so i went to see them sign the contract
called my mom and dad it's like hey you
know
i'm moving to cyprus thank you very much
and that was it
and to be honest not to uh promote coke
here
but it was the best opportunity
now again being there with the right
time right set of skills
competencies uh is great but also i i
really
managed to to to benefit from from
all the other circumstances cook at that
time had a huge gender issue in the us
they were really keen on on hiring more
uh women minorities in their
in their new uh you know management they
were
uh looking into hiring also arab talents
and um we were lucky i i fit it all i
took
i checked all the boxes i was a woman i
was an arab muslim woman
from the region with a u.s
background or education a little bit of
and the language of course so that
helped me
go in coca-cola as a mid-management
which is great normally
you don't get that today you you have to
climb the corporate ladder
so i got in there and i was i think one
of the youngest uh leadership member
uh i remember my first meeting uh you
know on the board i was sitting there
and everybody thought
that somebody brought their daughter
with them or maybe their assistant
and but it was a great great opportunity
cook was a great company
huge hr engine i owe it
most of what i know today what i am
today to the hr system the training the
development i went through
the chance that i was given i was thrown
into yemen to open a plan there for
three months
i was going to to to syria i was going
to lebanon you know
trying to solve issues from setting up a
plant
to linking with the local community
i put a cover and i go meet uh you know
the sheikh
in yemen to convince him to open the
streets you know for us to go to the
plant and hire people from the tribe
so this is actually where read really i
gained
majority or most of my skills that i'm
using today
yeah that's incredible it fits perfectly
with with something we preach
often on this podcast which is when
you're starting out in your career when
you're young
to really focus on the company where
you'll be developing or where you'll be
learning
not so much on the salary and how much
you're getting paid but how are you
getting developed how are you gaining
skills how are you building your network
setting yourself up for the future and
we really push people
to look for opportunities like that
where they're just growing
at a rapid pace like you did
and and uh you know absolutely but the
thing is um
you know there are many of companies who
offer that but even let's assume that
you don't get that chance
i think uh that having that mindset is
like okay i'm going to go and this is
what i'm going to learn this is what i
want to get at whether it's a startup
whether it's a local company
you know what's important and i tell my
kids the same it's
it's like going to school it's better
than going to school because this is
learning through actually doing it not
through
theory so you invest in the first year
or second or third year of your career
in in
any company you want to really learn and
add your profile
and and you don't look at the position
or you have a desk or you have a
title or is it a top you know 10 uh
brand et cetera so i'm a big believer of
that and
and as i said i was lucky because i cook
was my first big corporate experience
but even
my job at adnock was amazing i mean
meeting these
expert oil and guests you know engineers
and
and uh scientists and and just
listening to them even though i did not
contribute a lot it was a a
you know a great uh challenge a great
opportunity
going back into the the dow dao you know
when i got the offer somebody contacted
me and dao and at that time i thought
i would never leave coke wasn't you know
in my blood if you tested my blood
you'll be
you know coca-cola
so i got married you know with family
restriction
my husband um you know wanted also to
pursue his career so
unfortunately i couldn't stay with them
and i got the offer from dao
and dao chemical was also a huge huge
opportunity i'm very thankful for it i
went back to the oil and gas but from a
completely different perspective
they were entering the middle east uh
the public effort piece was huge because
it was not be to
to see it was b2b we were dealing with
governments you know
important ministries of oil and gas and
energy everywhere
so it was a very high profile and i
remember you know
working directly with the ceo when he
was coming to kuwait to open
or to sign the equate the gas plant you
know petrochemical plan there
or going to a qatar to discuss the
liquid liquid gas deal or when we open
the the joint venture in
armand very very high profile the
network i have developed and worked with
in the in the gulf is
is uh you know of a huge value i still
you know keep in touch with
everyone a few of them are ministers and
and the
leaders in the government and and these
are
you know with honor i mean i call them
friends not only ex-colleagues
uh and i would have i thought i would
never leave now that
is the you know the new home but um
nokia reached out to me after three
years
and nokia they were opening the africa a
market they were penetrating
the whole of africa and you know africa
you know in this century is the
we consider it as the future the new
china and
even though i worked a lot in northern
africa but i've never worked in
saharan i did work a little bit with
south africa so it was
also a new challenge a new geography and
believe it or not
i accepted an offer with half the pay
half the package
you know and i went to to to morocco
alone without my husband
with two young kids just because i was
really eager uh to um diversify
my my portfolio not from a from a uh
experience perspective because this was
the telecommunication it was the future
again it was the new thing the new trend
and each year i just look around me and
say okay what's happening what's new
so technology internal communication was
on the rise and africa
was also under the highlight and i
thought it's worth the compromise if i
can afford it i'm gonna invest
the next three years in building my uh
profile in africa
and in the telecommunication industry
and it's a new challenge it's something
i have not done before
so again i i never applied for that job
i got contacted disgusted decided in a
couple of weeks
and i took the kids and i moved to
morocco in 2006. so
this is how it happened i mean and i
thought i would never leave nokia again
nokia was great
eight years unfortunately you know they
went under
and and they had difficult time when the
microsoft acquisition happened
um but you know i was fortunate because
i was
part of that it was history and moving
to microsoft was such an
experience you know this happened
organically this happened in such a
smooth way that it felt like
home and i was there as if i was there
forever microsoft was an amazing
took me back to the us after eight years
with the finnish and the european market
and the middle eastern got reconnected
to the us again
with microsoft and uh really
was an amazing experience and and
things happen i don't know how i got
lucky to work with all these brand names
but uh while i was
discussing with microsoft relocating to
dubai or istanbul because that's where
the management was discussing
and they had a lot of reorganization
uber reach out to me
and they were also you know entering the
market
in the middle east and africa and at
that time
again startups were the big thing or
still the big thing
great experience disruptive industry
uh i i worked on crisis management
throughout my career so that was
a really a new challenge that would put
this into a test you know and i can
really manage the public efforts with
the issue management
with the reputation management so it
worked well
same same thing with julia recently and
the the year before jumia i i took a
break and i thought let me
play a little bit with consulting and i
want to see if i can do my own business
since we're contemplating about making
morocco home
you know for forever and i thought let
me
do some consulting work and it did work
really really well julia was
was um introduced to me through that uh
and i was working with many other brands
a few of them were competitive you know
uh competitors
to jumia like global and
then we decided to do an exclusive and i
will join them for a short time
and and this is how uh i got here
can you talk a little bit about that
shift with from the corporate
executive position to consulting on your
own you know becoming an entrepreneur
you're you're losing that title you're
losing often a high salary a position
that
you know in the c-suite what was that
process like
and how did that shift take place
becoming an entrepreneur
you're right and uh but again i've seen
it before
and it worked for me uh i mean
moving from one job to another even when
i accepted the lower package or whatever
it really worked really well and it's
not about the money it's the
satisfaction
even the money even when i moved with
nokia with half the package when i came
here and i looked at the benefits and i
looked at the bonuses
and the incentives when you do the math
it's
even better it just you don't know it at
the beginning the opportunities were
there just for us to go and grab them
the consulting has been always on my
mind and many people here in morocco
they tell you oh why you work for
companies
the problem is with growing family three
kids
we look for stability and you know
working with big corporates
you can't be uh uh stable for a long
time most of the contracts i mean i
spent the last
13 years thinking every two years oh i'm
gonna move you know
i i was really hesitant to invest in in
a house or
really settle the kids always thinking
oh you know maybe next year we will not
be here
so i wanted to to bring that sense of
stability that was the compromise
so the consulting business because i
thought this is going to be home we're
going to sit here
and i need to invest and and reconnect
with the morocco
i was here for a long time and most of
my work was outside of morocco in the
middle east and north africa even europe
and us so i i really wanted to to to
have a deep dive and get to know the
moroccan market
and get to really build on the network
i've created here as well
and harvest that so it was it's like a
test drive
uh yes it was unknown it was a different
new challenge
it's not the same financial uh comfort
you know when it comes to to having a
steady income but
if you're really good at something and
you really like what you're doing
i think you can make it some months are
low
others can be really good one client
have a limited budget and another is you
very generous so at the end of the day
when you come to the to the um
to the whole thing i think it was really
a beautiful experience and i am
back now into doing that because i
thought
it's the right time you know because i
think you know if i take you back to
what i said at the beginning you need to
be
there at the right time with the right
set of skills and competencies
after 25 years and covering so many
geographies so many brands
solving so many issues and crisises and
you know connecting with many many uh uh
other business
leaders women and men i think it's time
to put that into practice and in the
service of others
uh the year i had what was really
exciting about about it is
i every day i would walk up and say oh
you know what's happening today
which client i'm gonna connect with you
know what issue do they have
oh this is a new brand it's a new mobile
device that is coming i'm going to
launch it or
you know pepsi is launching aquafina how
can we help them
uh donald had an issue you know what's
happening nestle
you know so your ears and eyes are open
you you're you're out there more and you
push yourself to build connections
new one reconnect with old ones and i
really really miss that and that's what
the consulting world gives you versus
having one job
with one company you know and you become
really involved and focus on that
sometimes you lose touch
uh with the rest of the world right yeah
as you said the coke was in your blood
and it becomes uh
your main focus that's a great segue to
to my next question which is the world
is changing
uh very quickly um what what are the
problems and the issues that you're
seeing out there
now what what are your clients what are
they asking about what what issues need
to be solved
given the coronavirus and travel
restrictions
and supply chain disruptions and and all
new sorts of problems
what are you focused on yeah
i mean again i mean it's
i always thought the world is changing
uh
you know as i one day i was working for
the
you know communication company in the
world and after a few years
you know it was not the same uh
so covet i think it's a good wake-up
call for all of us we just realized that
we cannot continue operating the way we
are we have to
uh go back and readjust or
reevaluate our strategies you know we
have
uh uh uh never been in a in
a such ambiguous situation there's not
enough clarity
even now we don't know what's going to
happen uh
we saw how crazy it is we saw how we
shifted from having
office to working from home uh we
shifted from
you know uh doing outdoor advertisement
to doing more digital more
online these webinars that we've been
doing today you know they're not
uh they were not as popular as they are
today
i mean many of the companies now we talk
to
we advise them you know you need to to
to to be
agile you know you need to stay true to
your mission you used to
to be clear uh you you need to
be always up to date with what's
happening we need to also always revisit
and audit our
uh mission our messages our uh strategy
and and uh uh and and we need to pivot
you know when things happen
we need to move quickly and change so
this is i think what's changing you know
we cannot say oh our strategy or our
business plan for the next five years or
ten years is going to be like this set
stone
we need to be flexible and agile
and um for me as a crisis man
uh you know manager expert or crisis
management expert
this has not actually been a bad thing
you know when it comes to the industry
or the business many companies before
never believed in having a good issue
management plan or a good crisis
management
plan and i thought we'll deal with it
i guess what you know many people didn't
know how to deal with this or any other
issue
right away and they were um they were
late
and it's not an excuse if you are late
excuse me i'm just gonna reach out
if you're late you know your your your
uh uh
customers or your loyal clients will
never forgive you it's not a
it's not an option and uh
and when you start improvising and
trying to find the solution
uh uh it's it's never going to be the
right uh
decision so you know i
i believe you know if the world is going
continue to change we will never go back
to to pre-covet
and we don't know what's going to be
post covet and uh
we will learn as we go many companies
are going and as i say revising
their their missions and their uh
strategies and i'm sure we're going to
see
many companies go under others thrive
and and a few others will try to sustain
and and
will really uh have difficult time
but then um i'm really
curious and excited about seeing this
change and living it and if i can help
somebody also go through it
you know that would be amazing as well
that's great now dana you're a really
strong
advocate for women in business and
leadership
can you tell us more about uh the women
advancement network in morocco
women in africa al-sam women you're
involved in a lot can you share about
yes i did talk a little bit about gender
and gender equity and uh you know i'm
not a feminist let's make this
clear you know but i uh i believe that
uh you know we have accomplished a lot
in achieving some gender equity
especially at workplace but we still
have a lot of uh
work ahead of us we still have a lot of
achievements that needs to be made and
we need to set
the you know the road for or the path
for our younger uh
uh ladies etc i myself as i told you i
come from a small town in jordan
i i was lucky because in jordan we you
know education was not an issue for
women you know
everybody is educated they work and all
that you know that's not an issue
but there's a stereotypes there's social
norms
and and needed to be broken you know
there's certain jobs that are good for
women
not good for not so good for women etc
so
one one learning for me was strong
education it's
it's really really important to get any
social support
uh and to build uh international career
and not also
you know not only a professional success
this kind of education and this kind of
access
it will it will help women you know
influence others and help them support
others and
uh this is what i was hoping you know to
give to my daughter or the women and
women in my network
now when i was working for this big
brand i was lucky enough that
uh i was involved in the women
initiatives you know whether it's
junior my recent job or even in
microsoft or
you know because we were very few in the
leadership team as i said and
and we always try to push more women to
be uh in
boards or in top executive positions et
and and we wanted to start with women
because
it's not about a man giving you a chance
it's us claiming this right and
us really believing that we can get
there
so my involvement in this movement was
mainly
uh you know at the beginning
volunteering or trying to inspire others
or give a chance when we are recruiting
uh trying to put
a few let's say tactics in our daily
work
but then i thought um you know we need
to have a little bit more of
an active voice and these networks
whether it's women in africa
or assad woman or women advancement here
in morocco
you know there are just samples of
really good network uh
platform that women can use it to to
support
each other to inspire each other we can
learn
uh from each other experiences
challenges
and i always call it in arabic we call
wasta
which is you know the good words or you
know the push
etc uh women historically they're not
very good in this
so men they get together after work they
go to a bar
for a drink or they go to cafe and they
speak to each other and they
exchange favors and they give each other
a notch and they push each other
others career we have not been good in
these things
and this network is is just a start you
know when we have smaller events or
conferences or we gather or even on the
platform online
that's what we try to do you know if
there's a small business
uh initiated or funded by a woman we try
to help that business
if it's a job opening they know of you
know we
help to promote it or even share it with
this network
if it's a good learning or a challenge
this is the objective of these
uh platforms but um it's just
part of of of the call you know is what
i believe that i uh
i'm here for inspire my daughter
my cousins uh uh my my friends
and even new uh new new generation the
youth
um and uh i i start working also with
universities when i was in nokia i
started
this internship program that i usually
take an intern
sometimes men sometimes women mainly
ladies and train them and i become a
mentor after that
and i'm so proud when somebody send me a
message and
you know selma is the comms manager for
bcf
uh another is is doing great in nestle
and these successful women now in this
very high position
and doing great i mean this is a huge
huge
uh satisfaction and uh um
success for me personally so that's what
i'm trying to do with
these networks and all of these are
great networks i encourage
all the ladies to join make sure they
participate they go attend events
virtually or uh
physical events uh you know uh use these
platforms to help push their career push
their businesses
get advice and there are so many ladies
like me who are really happy to help and
and and support others yeah
if some of our audience members want to
learn more about these organizations
or read about you uh specifically where
should they go to find out more
information
okay well i have not launched my
business officially but so
i'm on linkedin i'm on uh you know
linkedin is done on mobile id
i'm also on twitter facebook uh
instagram but linkedin mainly for
professional
and uh you know i on instagram i share
my travel my passion for food and and uh
you know trips but uh linkedin is is the
is the main source i post a lot about uh
women women in africa
women advancement um you know uh we
i'm also on youtube with a few
interviews
um but they simply can just ping me they
can send me an email if you like
uh i can i can uh you know you can share
my personal email
or they can contact you or contact me
directly for any uh
any inquiry or any tips or anything
i can do for them okay yeah we'll put
we'll put a link to uh all your social
contacts on the description of the
youtube video
and also on our website
moroccopodcast.com under this
episode and people get in touch with you
well thank you so much uh for joining
the podcast today and
sharing about your your history and your
background
and uh the new initiatives that you're
doing now we'd actually love to have you
back on the podcast
once you uh have established your
business and
you've had a few months to get operating
and we can learn
more about the services that you're
offering and
maybe some of the lessons you've learned
in terms of how to deal with uh
coronavirus
and coming into next year
that would pleasure thank you very much
for having me i really enjoyed it
uh you know took me back to a few years
back not too many and uh and uh
really i hope uh with this story uh you
i i can help someone maybe get inspired
especially
young ladies out there uh we still need
to do a lot of work with
us uh you know businesses ryan you and
everyone as as business leaders to
create these opportunities uh
uh we should eliminate any bias and
recruitment we should
try to work on reskilling programs
give women more rights and maternity
leaves
encourage girls to study you know uh to
go into stem
connect with the rest of the world
middle east us english-speaking
countries you know we need more events
more webcasts i mean we discussed
last time about having more webcasts
like these with with women leaders and
i've seen that you've
really managed to host fuel
amazing ladies so chapel thank you very
much and thank you for having me and
giving me this chance to
to speak to you and your audience it was
a pleasure
no we're very honored to have you and
you're right i think our audience will
be inspired by
your career and your focus on uh just
pushing women and inspiring women to to
i love what you said to instead of
waiting for an invitation
instead of waiting for someone to give
an opportunity to go and claim
claim what's what's rightfully yours and
so i love i love that
proactivity so thank you so much
well that was a fantastic interview with
dana she's an extremely
inspiring businesswoman she's had an
extensive career globally it's pretty
impressive when you look at her tv and
her experiences
she's built an incredible network i
think that's a great lesson for us
is to to really value your relationships
and your network
i know if i have any visa issues with
traveling into the middle east i'm going
to call her and see who she knows and
the government
to get me in but i also love her ability
to pivot
you know i love that she was kind of
looking ahead and thinking okay what's
the next big thing and how do i prepare
myself for that
you know going into public relations
when it was really in the early days and
then her
shift to join uh nokia and shift into
technology and also to focus on africa
you know she's somebody who's way ahead
of the curve and as a new trend or a new
wave comes
she's able to ride that and to enjoy
success
and even when you know nokia went out of
business or
or was acquired she's able to pivot and
doesn't seem to miss a beat so i love
her
her ability to shift and catch the
coming trends
yeah and her story about going from
teaching at a private university
to basically cold calling coca-cola
and saying hey can i do pr for you
and then them agreeing to that i mean
that should inspire
everybody and and honestly the situation
has not changed
and i'll have more details about this in
the coming weeks but
if you're moroccan and you speak french
and arabic and some english you should
be reaching out
to brands around the world and saying
hey can i represent you in morocco
because she's exactly right the mindset
around the world right
now is africa is the future of growth
and these brands they know it and
they're looking for partners
they're looking for partners to be their
person
on the ground to represent their brand
in morocco and not just morocco but
north africa but of course
morocco and casablanca specifically it's
it's a
it's a smart choice to create the hub
for north africa if you're going to sell
in algeria
tunisia mauritania locating morocco and
in casablanca is a great idea so
if you're in business you want to be an
entrepreneur you want to be in sales and
these these brands literally have
contact forms on their website where it
says you want to be a distributor
fill out this form and you just fill out
the form
and you know have nothing to lose so i
love that about her story
and of course she has a very impressive
career but
another great guest um look forward to
the next episode on business morocco
podcast you know who are we going to get
next
we're getting some impressive guests
yeah that's true

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