Episode 91 Ttanscript

Welcome to Episode 91 of the Business of Morocco 
Podcast today we are going to be talking about  
the state of education it is currently 
November 2020 and there have been a lot  
of changes to education this year and 
we're specifically going to discuss  
uh the advantages and limitations of online 
education virtual learning and the advantages  
and limitations of in-person classes and 
we've invited our friend Ezzoubeir Jabrane  
to join us in the conversation he has a lot of 
expertise and experience in this field the founder  
of internationalmorocco.com and Exchange 
Lab so Ezzoubeir welcome to the podcast.
Thank you Ryan's for for inviting me. Well we 
want to open the podcast with your story uh take  
us back to February and tell us about exchange lab 
and and tell us the story up until today okay so  
um I had uh you know we had a number of companies 
we used to work exclusively with companies so we  
had a number of companies and when the lockdown 
was imposed we had to uh try online classes so um  
we tried online I had worked um i had worked using 
zoom before so it wasn't uh that new for me uh and  
um i suggested to to to companies and some of them 
were open uh to try others did not were not and um  
there are some companies that even suggested 
that and i tried uh so after 15 days i sent them  
a message individually to every student 
asking whether they liked the experience  
and all of them said they liked the experience and 
some some said you know even if the lockdown is uh  
is gone we want to continue uh setting online 
so what i did later is you know i got in touch  
with an uh tourism organization uh they got in 
touch with uh with me uh through a friend of mine  
um they wanted english classes and uh didn't 
have didn't even have a lot of money you know the  
tourism sector was affected so they didn't 
have a a a lot of money and i gave them an 80  
discount and i thought you know i should take 
this opportunity to really try online classes and  
you know at least uh you know to try to to 
organize the classes in a way that would be  
that makes it easy for for the students 
and i did that for the whole for two  
months uh one month before ramadan and the 
whole and the whole of ramadan and then  
they liked the experience they wanted to 
continue so i decided to open it for the public  
i created the website and i started advertising 
the classes and you know guys my position on  
on english as second language uh in morocco i want 
to one of the things that i think um that i want  
to do is to expand the circle of english of the 
english community speaking community in morocco  
and i aligned that with with this business and i 
uh suggested classes for for 200 terms uh 12 hours  
a month which is very inexpensive for moroccans 
and people tried they loved the experience and  
they're you know a lot of them have been with us 
ever since and um we've been growing uh beyond our  
expectations that's amazing do you have classes 
for different levels of english speakers or does  
everybody need to meet a minimum requirement 
so the first thing we ask them to do is to to  
sit for a test a diagnostic test um they give us 
the score we determine the level and we put them  
we put them in levels you know we have different 
levels all levels now and uh even we separate them  
by age you know we have students from six to nine 
and then from 10 to 14 and then teens from 14 to  
18 and then adults but most of our 
classes are are adults our adult classes  
i see yeah so you uh what are some of the 
the advantages of going online from your  
your point of view in terms of a business 
perspective and also a learning perspective
uh from a business perspective i think the the 
most important thing is you know you don't need  
an office anymore and you're not limited to only 
to what to what that class can can can contain so  
so for example in in language schools what they do 
is they open uh enrollment four times a year okay  
uh once in every season and they 
they they they fill out and they stop  
uh whereas we don't stop because we don't have any 
physical classes uh we don't let the enrollment  
has been has has been going you know since we 
started every 15 days every two two weeks we have  
we have a class or two so that's that's uh the 
most important advantage business-wise as far as  
as uh you know in terms of the classes themselves 
or the pedagogical aspects of the classes um you  
know we have been discovering the advantages 
one after uh the other and we're sure there  
are others that we haven't yet paid attention to 
but you know i can name just a few for example  
if you're managing a school you want to make 
sure that the teacher is doing their job  
and you know if if you're if you're in a school 
you want to uh you know access the classes  
expect the the the quality of instruction 
which is you know it's not easy to do  
uh online you can just click on the link the same 
link that the teacher gives to the students and  
you're one of them they don't pay attention 
to to you so you can manage the quality of  
the classes also students one of the you know 
i had the office uh ryan kirk you know visited  
me and i think in 2018 and uh one of the biggest 
issues i had is i worked with professionals and  
they found it difficult to find to find parking 
you know spots and uh you know have that you know  
people you know they start the class or take 
the class from home and they're comfortable so  
you know there are a lot of advanced advantages 
uh that made us think that teaching a language  
should be online should be online do you limit the 
the class size or can you have as many students  
as as you want you know uh in the beginning i 
thought because when i when i started with the  
tourism organization we were they were between 
30 sometimes 30 students attend sometimes  
but it was between 30 and 14 i thought this is 
bad we can all uh you know follow they can all  
listen they can all interact not not all in one 
class but you know you know in a week or two  
they can all speak they can all uh talk and i 
made sure that everyone spoke and had the time to  
interact with other students and and with me but 
uh you know i decided to do uh when i opened for  
the public i decided to have to limit the class to 
25 students uh we started working and then uh some  
some students said it was too much so we dropped 
it to 17. so now aware you know we have classes  
first 17 students per class and that's uh that's 
really comfortable everyone gets a chance to to  
talk in one class yeah so tell us a little 
bit about how you've been collecting payment  
i mean you've got students from across 
the country and no uh physical locations  
yeah so so yeah so put them together in a whatsapp 
group students from the same class and uh we send  
them um but i talk to them individually at the 
end of the month you know so they i i let them  
know that they have to pay and they pay again same 
process they take a picture of the of the receipt  
from the bank or that you know 
message that you get when you  
when you send um when you make a transfer using 
the bank app so uh and i you know just verified  
the number and that's it i confirmed their in 
their payments it's not that that complicated  
but you know i want to introduce the online 
payments uh i'm working on that right now  
so the period i mean you've you've hit on a 
few of the points that i had written down in  
my notes for the episode i mean clearly economies 
of scale is an advantage i mean you can have 17  
students in a class you can still have some 
interaction but you don't need office space  
you can have uh you know groups you 
could do breakout groups if you wanted to  
the ability to teach more people at one time is 
clearly an advantage reduce costs you don't need  
your office space you don't need a place to teach 
and you don't even really need an office space for  
for the team so you could pass those savings on to 
your students you mentioned no parking yeah nobody  
has to drive anywhere right so there's no travel 
time so it's incredibly more efficient for the  
students and the teacher is that i don't have to 
go anywhere i don't have to drive anywhere i have  
to park anywhere and all that matters you know for 
me it's like because i'm teaching at syst which is  
uh the morocco school for cardiff 
metropolitan university in wales  
cis location here in casablanca and like 25 
of my time that i allocate to this job is like  
traveling or like waiting you know so you got 
the efficiencies there um my question for you  
is uh you're teaching english um have you thought 
about uh the limitations of what types of subjects  
are good for teaching online or virtually 
clearly teaching language is working  
would you imagine there'd be other types of of 
classes or subjects that would maybe not work so  
well online i think i think the question for me 
is what kind of classes cannot be taught online  
because you know i think whoever says that 
you know this class or this type of education  
cannot go online i think they should they're 
the ones that should justify that because uh  
you know there are different universities 
throughout the world offering classes in different  
subjects and i have i'm not aware that for 
example a program failed because that kind of uh  
education was not possible online but i would 
think i would say that certain age groups  
it's better if they study online as a study in 
presidential classes or normal classes in person  
classes i think i think these are kids although 
we have kids like this like i said we have  
kids from kids classes from six to uh fourteen uh 
i think i think they need that sort of interaction  
with other students with other classmates because 
that's you know how they position themselves  
in the world you know through through those 
games and you know playing and so forth but  
uh you know this doesn't mean they're not doing 
well they're really doing well they're sometimes  
some some kids classes are are doing phenomenal 
they're they're learning quite fast and so forth  
um some students you know basically six years 
old sometimes we find issues with them because  
you know their parents put them in front of 
the computer to to to study and they don't  
have a conception of online education they 
can't they can't you know make sense of it  
so sometimes you have their parents sitting 
next to them and you know telling them to  
to to answer or to say something or to 
ask a question or support but i think uh  
this age group i think should should study 
in normal classes uh and it doesn't mean  
that they shouldn't study a language or 
two online i think it's it's good for them
can you tell us a bit about how 
you've been marketing i know you  
you mentioned that you just really open this 
up to the public in may and june but you  
know already you have around 300 students 
who are participating in your classes so  
how has the company made itself known 
and how have you found new customers  
um i started i took your advice ryan i just 
remember watching one of your videos where  
you said uh if you want to make sales you have 
to start from the people around you and then  
you know their friends and so that that's exactly 
what i did i went to every person that i know that  
didn't that wanted to learn english and i like 
you know you can start i get i made i i gave them  
i gave some people you know free classes for 
a month to try uh but i used facebook ads um  
i made sure that the literature was simple was 
clear uh conv and conveys the message and uh  
started advertising on facebook and um 
again it's only 200 terms so a lot of  
people were like you know we can try this if 
it works then if it doesn't work then then  
we're not going to lose a lot so they tried they 
liked it and you know they're still with us when  
you yeah so do they have to renew at the end of 
each month so they pay 200 dirhams they get 12  
hours of class and then if they like it and they 
want to move forward they do it again for the next  
month yes yes that's exactly it usually this is 
how it works uh in language centers you pay the  
whole trimester so that's 30 hours that they pay 
in advance they pay in the beginning uh we don't  
do that we charge them every month we charge 
them 200 turns every month um you know we don't  
want them to to send you know but it's difficult 
for people especially but this is something that  
needs to be taken into account i think one 
of the reasons why online education didn't  
work in morocco is because this wasn't taken 
into account you're you're dealing with people  
that don't know anything about online classes 
they don't know anything about you as a school  
uh some of them are in different cities so it's 
difficult to trust you you know and send you for  
example 500 terms although that's not much you 
know when you're when you when you're studying  
a language for 30 hours so we decided to keep 
to keep it as low as possible as and then we  
didn't i think the the monthly the monthly 
pay was you know the best we could think of
zabir when you you talk about uh the advantages 
of the limitations is based on age um you know  
i agree with you young kids they just don't have 
the attention span it's hard to monitor uh there's  
no reason adults can't learn but you know my 
personal opinion is that you know virtual learning  
is probably best for learning technical skills uh 
languages programming if you're learning something  
specific that has a set of facts or or you're 
learning how to to uh use a project software  
using any kind of software computer skills those 
are all appropriate i think that when you get
you get into some limitations or disadvantages is 
what i told the students at cyst i mean my opinion  
the the the university or the master's degree 
there are three components that are that are  
valuable and one is the knowledge okay so that's 
one component two is the diploma like the degree  
that's valuable and three is the relationships 
and to me they're they're almost equal if not most  
heavily weighted towards the relationships meaning 
even more than a third of the value is the people  
and the example that i gave them was you know 
i did a masters in business in the states and  
i knew that if for some reason i went back 
to the states i could make 10 phone calls  
to people i met in that school and that 
program and they would get me job interviews  
and so when we talk about the limitations of 
online learning i think the relationship aspect of  
the students suffers dramatically you're really 
not going to develop a bunch of relationships  
in a virtual setting in my opinion a lot of the 
conversations that take place during class or in  
between class before and after class like that's 
gone in a virtual environment for the most part  
um and even now at the school you know we're not 
even allowed to turn the desks right so um that  
inhibits group work but it even makes it 
more difficult online doing group work so um  
these are sort of my my thoughts about 
the limitations of online learning but i  
i do agree with you that when it comes 
to languages or other technical skills  
it makes perfect sense to 
have the learning occur online
yeah you know i can tell you my experience about 
that or our experience about that like i said we  
we bring the students in a group in in whatsapp 
groups and uh they interact with each other it's  
an it's you know it's a space where they interact 
with uh with each other and with the teacher  
whether they have a class or not so so it's 
not like the the relationship aspect is totally  
absent for example a couple of weeks ago um one 
of one of our students um contracted the virus and  
she told us and the students started asking about 
her every day you know every day they would check  
on her call her and so forth and also because 
we have the break the breaking rooms um you  
know students get a chance to interact with each 
other in small groups and that helps them you know  
create relationships and sometimes you know give 
them a homework and and and the teacher leaves  
and leaves leaves them in in small groups and 
they they keep talking and interacting for 45  
minutes after the class is over so so the the the 
relationship aspect is not totally absent it's  
it's something that we rely on because it helps 
create this culture within the institution uh and  
um but it's you know you can argue uh that it's 
not as real as you know like real interactions  
but but again there is an advantage uh a a an 
advantage associate associated with that which is  
you know people get uh get a chance to uh meet 
and interact with other students from different  
parts of morocco not only from casablanca 
which is a good thing they might need you  
know help from from someone in fez and they 
you know they call a friend or a classmate  
yeah and it is an option as the school grows and 
as you you develop that you could start grouping  
together people geographically and then they could 
choose to meet together socially if they wanted to  
so the teacher might be in one spot but you might 
have a few friends that are in the same city and  
you say oh let's meet up together face to face 
we're thinking about that uh about uh including  
that you know organizing uh meetings for for for 
the students um you know for example in casablanca  
or about um for lunch or something you know we 
just talked about it amongst us but it's like  
you said yeah so zumer who do you think is your 
competition do you think you're competing against  
other english schools in morocco that are trying 
to develop an online platform and maybe pivot you  
know i think about all the physical locations in 
casablanca the well-established schools that have  
been there for years and had have billboards and 
a reputation and now they're probably scrambling  
to do more online are they your main competition 
or are you competing with schools from all around  
the world that that can teach english and a 
moroccan could could simply access them from home  
um i think most of the schools that i know 
that offered you know normal classes before  
they're struggling now with online classes 
and they're hoping for this uh lockdown too  
and so things go back to normal except that 
they're not going to go back especially as far  
as uh language instruction is concerned because 
um one of the biggest reasons why people uh  
come to us is not because of the lockdown 
they come to us because they realize  
they think about it they realize you know 
that's the best way to to study a language  
because you know uh they they get to um be part 
of a class from their phone or from their computer  
and they don't have you know part of 
party advantages we talked about earlier  
but my main competition or our main competition uh 
let me just point out that we're two partners um  
my other partner is uh uh muhammad is a 
pedagogical director uh you've met him ryan so um
the main competition are schools that i didn't 
hear about before and they're now just like our  
uh my case that that tried online classes and it 
worked and they're they're only online class um  
they're offering online uh english sorry online 
schools uh only so i i think there is a wave  
now of schools that uh the online schools that 
that that came that came that came about and um  
trying to to um to recruit students from 
different parts of morocco as far as um  
international competition i don't think you know 
i see i see participants but but the kind of  
uh model that they offer is something 
that's difficult to um to to to sell  
which is you know uh classes recorded classes not 
live plans uh so you know in in in in recorded  
classes there is an aspect missing which is i 
think very very important which is commitment  
you need to interact with people so so you build 
that commitment and students uh you know come to  
the class because you know they they know the 
teacher will ask them why they missed a class i  
mean just listening to use a beer i hear a couple 
of of opportunities some competitive advantages i  
mean clearly one the fact that you can get paid 
in moroccan durham's which is something that  
international competition may have a hard time 
doing two if you can really develop this network  
and really promote the breakout groups 
so building a network like a community  
maybe even a message board something that students 
can interact on the website not just in the in the  
groups but you know maybe you build a library 
of other content and videos and stuff like that  
if you can create a competitive advantage if you 
have this network this social network of students  
that are interacting and aware of 
each other that could be something  
that that you would have you be unique sort of 
about your your school so i would definitely  
think about increasing the the interaction among 
students yes um we were going to introduce at a  
platform that allows students uh to log in to the 
website and get get to the platform they would  
there was a space for for you know like 
the announcements billboards uh sorry um
even a space where they could interact 
with each other a spa a place where  
where we announce um you know events and 
so forth but uh there were a number of  
limitations you know that made us think that it 
was too early but that's really part of the plan
yeah i think also another one of your advantages 
is even though you're speaking in english  
you are moroccans teaching moroccans and so the 
event that i attended with you we were discussing  
topics that were relevant to morocco in a moroccan 
context from a moroccan perspective and i think of  
other language classes i've taken you know i took 
a number of french classes and i was in morocco  
but i was learning about things in paris or french 
art and culture and things that they are you know  
in some ways tied to the language but ultimately 
i i wish there was more morocco moroccan-centric  
content so i think that's another one of 
your your competitive advantage that sets  
you apart from the international competition 
yeah you know like i'm i'm a teacher before  
before i i i i was an entrepreneur and um you know 
we have really um and this is something that i  
share with the pedagogical director we we have 
you know specific goals while we're doing this  
we're not just teaching them the language we're 
offering them a space where they could exchange  
that's the name exchange lab we want them to uh 
use the language in context and use the language  
to interact with people from different uh parts of 
the world and be aware of different perspectives  
and you know help create their own perspective 
something that would be identifiable you know  
for example um in in when you talk to someone 
from india you know you kind of have an idea  
about that sort of perspective a european uh 
you have there is a european perspective north  
american and so forth we want to create a moroccan 
perspective that would be um you know that would  
be identifiable and um that can be exchanged 
with um you know people from different uh  
backgrounds cultural battles yeah well let's let's 
transition a little bit more and talk you know  
broadly about education we've already mentioned 
a few of things but i want to talk specifically  
about you know when is in-person education 
appropriate uh what is it the best idea um  
and what are some of the advantages of in-person 
education ryan what are you what are your thoughts  
on that yeah i think um as zubir has pointed out 
there's all these advantages to to shifting to  
zoom and and whether we like it or not a lot of 
education will be online it's a it's a necessity  
during this pandemic and a lot of countries 
are mandating that there just isn't the option  
so there might come a time where there's there's 
the choice and people can really get to decide  
but in the meantime we really need to recognize 
what we're missing by shifting to online  
and then look for ways to compensate to make up 
for that and one thing that comes to mind is the  
relationships as you mentioned and so we need to 
as much as we can prioritize face-to-face time  
even if the people that you're learning alongside 
are not the people that you get to interact with  
we have to recognize that our social development 
our network building trust with people these  
things will will never go away and so even if my 
classes are in another country and my teacher and  
classmates i don't get to meet face to face i 
need to replace that normal social time like  
in in the past we would go to school we would have 
those interactions with people in our in authority  
over us with colleagues with classmates uh this 
the conversations that happen before and after  
we need to replicate that in our in our lives 
somehow even if it's just with those that you live  
nearby or that you live with your your roommates 
or your your family we need to really prioritize  
relationships and i think that really 
ties into our mental health in the past um  
we were getting a lot of uh interactions with 
other people we were moving out of the house you  
know traveling going places and now that's been 
much more limited and this can really affect our  
our mental health and so we need to be more 
intentional maybe in the past we had to be more  
intentional with our physical health thinking 
okay i need to make sure i exercise i stay fit  
now we need to do the same with our our social 
emotional health am i getting enough interaction  
am i seeing people am i getting enough human 
contact we need to be more intentional with that  
today or else we're going to suffer consequences 
so that's an adjustment we need to make for those  
that are that are studying online you know i've 
seen means of students basically they they roll  
out of bed to their desk then they're interacting 
with their laptop all day long and then they're  
back in their bed and they're hardly having 
any uh fresh air any exercise any interactions  
with humans and we really need to make sure 
that that's not being eradicated in our lives  
yeah i completely agree i mean from what i've been 
reading there's a there's a strong correlation  
between vitamin d levels meaning the amount of 
sunlight you're getting per day and the and the  
seriousness of of not only coronavirus 
but but other uh viruses in general and  
i think in general it's just unhealthy 
to be indoors all day looking at screens  
you certainly need to get out interact with people 
get sunlight get exercise but there is a place for  
online education as we mentioned with exchange 
lab and zubir learning things like english or  
languages uh other hard subjects i think where 
where online or virtual learning breaks down  
is with the hard sciences with engineering 
with you're trying to learn to be a doctor  
or a physical therapist or a nurse you're 
trying to learn to to be a scientist that's  
doing labs or you know a veterinarian dealing with 
with if you're dealing with physical life right  
you're not going to learn how to to weld 
through an online class right so when  
you're talking about these hard skills fixing 
cars you know providing medical treatments  
building houses and buildings you know maybe just 
the bare basics of knowledge in these subjects  
can be covered online but it's nothing is going 
to replace the practical experience of hands-on  
you know the theoretical aspect of education 
could be covered online whereas the more practical  
elements or side of which cannot be replaced uh 
by online education i just want to add to what you  
guys said that there are ways first of all we do 
need to be intentional about about uh you know our  
social interactions but there are ways uh that we 
recommend to our students to make the experience  
uh better in that regard which is you know they 
have to turn their cameras on you know we we don't  
make it compulsory but we just recommend that they 
turn the car their cameras on and we see you know  
um the the level of interaction is way better 
when they have their cameras on when they can  
see each other and it just means that they take 
it seriously and afford it for for us as teachers  
we know whether the student from from their you 
know uh micro expressions we know whether they're  
uh able to whether they understood whether 
there's you know they haven't really got it uh  
and and we know whether we should explain more 
or give exercise and so forth so this you know  
uh if taken into account can can you know improve 
the the experience or the social experience  
yeah that's very true and i noticed that 
when i attended the class with you zubir that  
i've been on a lot of zoom calls in the previous 
several months and there was a much higher  
percentage of people that had their camera turned 
on usually when you get into numbers where you're  
you're over 30 40 50 people a lot of people prefer 
to have their video off and their sound muted but  
in your case most people were there and you could 
see them engaging and so both as a classmate and  
also as a teacher as the one speaking or providing 
the content it's very very helpful and i think you  
get more from your teacher i think the teacher 
is more engaged and is able to do a better job  
teaching when they can see the audience to 
see the participants there yeah uh finally  
uh in this conversation uh and i think we've 
mentioned some of them already the limitations of  
in-person training one is you gotta meet in person 
right so there's the risk of spreading disease um  
just that alone right if you're online there's 
really no risk of catching as far as we know  
there's no risk of catching the virus through the 
internet right um but some other limitations are  
you have to have a physical space i mean you you 
have to rent you have to pay rent on a building  
and classrooms and cleaning and electricity 
and internet and and everything that goes  
along with that you know that's a significant cost 
to to in-person education and i think what you'll  
see when we come out of this pandemic is that 
those types of education that simply don't need  
those facilities in order to succeed where it 
really is absolutely necessary to have in-person  
classes in order to effectively educate the 
people in the subjects that you're talking about  
and then again the limitation of driving and 
parking and commuting and traffic and all of that  
it's it's a it's a cost associated with 
in-person education for cert for sure
yeah i just want to say you know if we're going 
to talk about education in in general i think the  
shift to online classes has failed in morocco it's 
in both public and um private sector and i think  
you know i just want to probably share uh 
the the one of some of the um things that  
we took into account and that made 
the experience successful for us  
um you need uh you know a software you 
need to uh be fixed on a software to  
to determine the software you need to do 
your research as an institution about the  
software that you're going to use to weigh 
the advantages and disadvantages of that  
and you know in public education this is this is 
you know this blew my mind when i first heard it  
in public education they only used whatsapp 
group so this is how it went uh someone would the  
teacher would take a picture for example of a text 
he would explain it in vocal messages and uh would  
take a picture uh of the exercise and the students 
were right that will do the homework or the  
exercise and they take pictures of that exercise 
they send it back to the teacher and it was a mess  
they didn't use any uh video like uh video 
software like the one we're using zoom and  
that's important you need to know the kind of 
software you're using to really research it  
and you need to have one most importantly the 
other thing is hardware uh the hardware also  
like a phone is not as good uh or as you know it 
doesn't give you you know the same experience as  
a computer uh i recently run we try first of all 
to accentuate the importance of using a computer  
rather than a phone because phone is you know 
a lot of our students that try the phone and  
the computer they say the computer experience 
is so much better so i run a survey recently  
amongst our students and something like 170 people 
answered the question it was one question to use  
which gadget do you use computer uh tablets 
and a phone and something like 33 percent  
of our students uh use the phone so we're 
trying to get that to 20 so the phone really  
enhances the experience also there is a 
management situation here imagine you have  
two classes you gotta run them you gotta run them 
in a consistent way so you need to be able to know  
how to manage them and be consistent in uh by 
doing that and uh also take into account that um  
that the people you're dealing with don't know 
anything about online classes it didn't exist  
before in morocco you know we knew there were 
classes online but i never took part myself in an  
online in a live class so uh the first thing that 
you have to do is to educate people on the subject  
you know they say you know when you introduce a 
new product you have to educate people a lot of  
money goes to marketing the the the the products 
and most importantly educating the customer on  
on the product so you need to do that when when 
you receive a call from for example client you  
gotta explain the situation uh so so they trust 
you and also there is a cultural element to this  
you need to um you need to instill the importance 
of or or the the practicality of online education  
in in the culture a phone or any any device is not 
associated associated with education especially in  
our context in our cultural context so we need 
to work on that and i think if this is taken  
into account accounts and our experience it's you 
know we don't have a lot of classes you know just  
300 students but i think that can be multiple 
can be can be reproduced at a larger scale  
yeah yeah zubair it's exciting to see what you're 
doing and you you've put into practice a lot  
of the principles that we've discussed on this 
podcast you know we we talked at the beginning  
of the lockdown in april and may we spent a lot 
of time talking about the opportunities that this  
would present and the need for companies to pivot 
and to adjust and to discover new business models  
to capture new new customers and you think two 
years ago you know as a small english school  
you're competing against some some big players you 
know amid east and british council and american  
language center and british workshop and they have 
you know big reputation big building big budgets  
but the tables have turned and now these places 
are struggling and their buildings are empty  
and you're a little guy that's coming up 
and becoming a big guy and it's exciting  
to see and we congratulate you i also think 
it's brilliant that you've priced it low  
to begin with so you're growing your school but 
also you know you have to sort out the online  
payment thing and educate customers how to do that 
but there is really a lack of trust and sending  
dirhams a big amount of dirhams online is scary 
for a lot of a lot of people that haven't done  
that yet and so you're starting it very small it's 
really minimizes the risk it's only for one month  
and then over time they can set up something 
that's automatic or pay pay a larger amount  
less regularly but i really you you're doing 
a lot of things that are just really smart  
really brilliant and i'm i was 
very impressed with the quality of  
teachers and moderators that you have working 
with you um very good levels of english and  
strong leaders and really knew how to run the 
breakout room run the discussion involve everybody  
i was really really impressed so just applaud you 
and wish you the best of success as you continue  
thank you ryan um a lot of business uh ideas 
uh i got from from watching this podcast uh  
business in morocco podcasts where you know i've 
watched so many many episodes uh and i i put a lot  
of those into practice like you said so zubir tell 
tell our audience if they want to take classes  
online classes they want to work on their english 
how do they contact you how do they sign up  
so they we have a website you know they can go to 
the website there is um we we explain the whole  
process it's very simple tell them the website 
it's so it's exchange lab dot info x change lab  
dot info we'll put that in the notes yeah and the 
first thing they have to do is to sit for a test  
it's for free on the website they they sit for the 
test you know they get the score and they send us  
the score we determine the level we give them 
an idea about the class the time and everything  
and they pay they send us a receipt of 
their payments and they're ready to go great  
all right well thanks zubir for joining us for 
this uh this round table about education uh we'll  
stay in contact for sure uh good luck with uh 
with your school uh stay safe there in tetuan  
and uh yeah we'll be talking to 
you soon thank you talk to you soon

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